What is bounce rate?
If your visitors are not hanging around your website then, of course, there is a serious loop hole to work on. This loop hole is the bounce rate of your website when visitors leave your page either finding design and usability issue or when they find the needed information on that particular page, and visiting any other page is not required.
In technical terms, “bounce rate is the percentage of the single-page session.”
Factors responsible for high bounce rate:
- Single page site
- Site design errors
- Incorrect implementation of information
- User behavior
Unexperienced web developers usually require time and several adjustments of the complete webpage to reach desired bounce-rate level. Here’s a brief review of some useful and simplistic tips to follow to hit the nail right:
Fresh content with improved readability
Old content doesn’t release correct information, but fuel only bounces rate. Websites dazzled with local content, and fresh updates keep users coming in with negligible scope for bounce rate.Content readability also influences user behavior, for which contrast, font size, headings, and subheadings play their part.
Thus, ensure regular refreshing of your content and presented information, check up the reliability of this data and wrap it all in some attention-catching webpage scheme.
Attractive and user-friendly website design
If the users can’t easily understand the tricks of using any website, they will leave immediately. Next step? A clear design! The effective designing strategy should be followed to bring into picture high performance, attractive and easy to navigate website featuring uncomplicated search options.
Reduced page load time
Nothing affects the bounce rate more badly than the load time. Users don’t have time to wait for your page to open, but they have innumerable options to move on.Thus, aside from using high-performance web development software to provide your page with effective functionality, avoid overloading pages with heavy content, such as time-consuming visual and audio material or marginal applications.
Don’t disrupt the user experience
Avoid pop-ups and other annoying things like ads from third parties that redirect users off your website. Avoid utilization of any content or web tool that will make users feel intimidated or overwhelmed. To put it short: avoid visual and textual noise.
High bounce rate can directly lead to less customer engagement and weaker branding. Thus immediate steps are required with obligatory credentials in mind.