On-Page Optimisation services basically means the set of activities undertaken on all the pages of the website so that the content is placed in an orderly and presentable manner capable enough to draw the attention of the visitor/s. The sole purpose is:-

• To enable the search engines to easily crawl through the website.
• To ensure that the visitor(s) is able to locate the information related to his/her interest.

The following are some of the few points that we keep in mind for an effective internet marketing campaign and for better search engine ranking of your website on some of the important search engines such as Google, Yahoo (yahoo search engine marketing), MSN (MSN search engine marketing).

Selecting the Page Title

It is one of the most important factors that can boost the search engine ranking of your website. Choosing the right keywords and putting them at the right place in the right order is essential.

Hyper Linking the website internally

It helps to attract and hold the visitors’ attention. Also, it serves two purposes viz.

• The visitor(s) can navigate from one page to another without any difficulty to find the relevant information that serves their interest.
• Besides this, it aids the search engine spiders to crawl through the web pages with an ease.

Writing effectual headings

This technical code is installed in the HTML codes of the web pages. The heading enhances the effectiveness of the key phrases/words used in the website, followed by improved search engine rankings.

Ensuring easy Navigation (Breadcrumbs)

This technique helps the visitors to not only navigate from a page to another but also keep a track on his/her present location on the website.

Creating XML Site Map

The site maps are essentially the paths/links that describes what a particular page of the website contains. Hence, it ensures easy navigation through the site.

At, Magnon International we construct a sitemap for the clients and submit it on various search engines like Google, Yahoo, MSN etc. so that the visitors can find out the exact page that serves their interest.

Keyword Density

The website should contain the relevant keywords/phrases. This implies that when a potential visitor types that key phrase on any search engine, your website should appear as one of the search results.

Inserting Meta tags

Meta tags are the explanation inserted in the web page’s HTML codes, along with the key phrases that are targeted. This is mainly done so that when the search engine spider crawls through the page, it can notice the key information easily.

When a visitor searches for a piece of information and types a keyword, a list of websites appears on his/her screen as a result of the search. It is a common tendency of the website visitors to first read the description that is provided below the website address to check the relevancy of the topic.

Optimising the images

Images are a great tool that can catch the attention of the visitors and can enhance the meaning and the beauty of the content as a whole. Thus, it is important to supplement the images with correct keywords to acquire better rankings on search engines like Google, Yahoo and MSN etc.

Optimising the videos

Providing relevant information to the prospective target group is the recent practiced trend.

We, at Magnon International specialise in video optimisation and with the help of several other techniques, we ensure that your videos are optimised with the correct keywords to get an improved search engine rank.